Stay Curious AI Video Commercial

I created this AI-driven commercial as a personal exploration into the evolving craft of AI filmmaking, driven by both curiosity and a desire to push creative boundaries. The concept centers on a fictional luxury brand and its “Stay Curious” sweater, following a character as he moves through moments of quiet discovery across Europe. My role combined prompt engineering and editing, beginning with a detailed character sheet to ensure visual consistency. I designed the sweater’s typography in a refined handwritten style, then merged character and product using advanced AI workflows.

I approached the piece cinematically, structuring it as a storyboard of wide, medium, close-up, and reflective shots to guide emotional pacing and visual clarity. A key challenge was maintaining continuity of character and wardrobe across dynamically generated scenes, requiring precise prompting and iteration. To deepen the narrative, I composed a sentimental, luxury-inspired French jazz track using AI, reinforcing a sense of timeless elegance and introspection while grounding the film in a distinctly European atmosphere.

This project reflects my ability to think conceptually, execute with precision, and craft cohesive, high-end visual stories using emerging AI tools.